GIS is a type of technology that has an amazing set of tools which a lot of companies use in order to get a better grip in their data. New ideas could lead to an enhanced strategy and an operational tactics, even with the mature industries such as utilities, real estate and retail. A lot of businesses have never actually realized the importance of how the location of a data will be able to help them. Some companies have an appreciation to the power of location analysis yet they are using it ineffectively.
On the other hand, having an idea about the technology such as GIS is not actually similar as the capability to implement in a corporation. In addition, companies need to prepare themselves and also all of their employees in using GIS if given a chance that they will be using GIS to gain a potential benefits.
Take real estate for example. The popular mantra of location, location, location represents an insight that location is indeed very important. On the other hand, the business for real estate in not anymore qualified to implement GIS than the middle-aged duffer.
A lot of companies have an idea that location is somehow important for them but what they do is to quantify their knowledge on the issue and chances that this presents. The retail chains are always in need of a store location which is strong enough to attract clients and customers. At the same time, utilities need to check electric poles. Marketers are using zip code consumer profiling. However, the uses of this data fail in taking advantage of the GIS analysis.
In order to be successful, each company needs to learn in making GIS as part of their practices. When it comes to real estate, companies can have a better use of the auxiliary data to the profile properties to determine the types of the companies and people which may most likely be interested in a lease or a purchase. The retail operations can examine the socio-economic patterns of the areas and combine them with the traffic flow analysis or the other factors in order to pinpoint a promising new locations or to create a model of how the current stores must perform. The utility companies could monitor and check the growing business areas and communities in order to better predict a need for an expansion and a capital outlay.
Companies in these industries will be able to learn that location is more than just a place in a map. It is a figurative and literal focus point for the confluence of factors which can affect the business. Through the proper use of GIS, companies will be able to examine the confluence of influence and have a better understanding on how they should interact and have a knowledge on what else they will be able to do so they can better operate their business.
As given, GIS is also a tool for strategic planning for different phases on the business.